40th Schwarzkopf Elite Model Look World Final Location Announced!

We are thrilled to announce that the 40th Elite Model Look World Final with Schwarzkopf will take place from 10th June 2024 in Prague in Czech Republic.

The final event will take place on Saturday 15th June in the city’s 02 arena, powered by Transmission Festival. 40 Finalists will compete for a top model contract with Elite Model Management. 

Finalists and agents will stay at the Mama Shelter Prague, official partner of the contest.

"Elite Model Look is celebrating 40 years and it's unbelievable that it has been a part of my life for more than three decades,” said director of Elite Prague Saša Jany. “I experienced the golden era of modeling when Linda and Naomi were part of the project and names such as Gisele Bündchen, Alessandra Ambrosio or Lara Stone appeared among the finalists. The presidents of the jury of this most prestigious project to find new faces of modeling were legends of the fashion industry such as Peter Lindbergh, Azzedine Alaia, Jean-Paul Gaultier or Victoria Beckham.”

Slovak singer Adonxs will be presenting the Final event, performing alongside Annet X and DJ NobodyListen. 

Schwarzkopf is the title partner of the event - currently starring in their campaigns are past Elite Model Look models Michaela Kocianova and Diane Kruger.

Main fashion partner will be Czech concept store OBSESSION; the boys will wear designs by Czech designer Jan Černý; jewellery will be worn from exclusive partner Klenoty Aurum.

The general partner of the Elite Model Look world final is Schwarzkopf. Other partners are Transmission Festival, Klenoty Aurum, Mama Shelter Prague, BCM a.s. with the brands ARTDECO and Geske, Blanx, OBSESSION concept store, G.H.Mumm and SaSaZu restaurant. Media partners are CNN Prima News, JCDecaux, Feminity, radio stations Evropa 2 and Viva, Elle and Emma magazines and Bigmedia.