Finalists And Guests Wear Klenoty Aurum At The 40th Elite Model Look World Final

This year, Elite Model Look is teaming up with Klenoty Aurum, the Czech jewellery brand with more than 65 years of tradition, as a sponsor of the 40th Schwarzkopf Elite Model Look World Final.

From over 100,000 applicants, 40 finalists, 22 girls and 18 boys, from 22 different countries, have been chosen to take part.

The 40 finalists will wear the gorgeous pieces as part of the final show at the Prague O2 arena, alongside 5 prestigious VIP guests who will be wearing the accessories on the red carpet.

Saša Jány, producer of the World Final and director of the Elite Prague agency, shares his anticipation about the event "Elite Model Look is celebrating 40 years and it's unbelievable that it has been a part of my life for more than three decades. Modelling does not seek, and never has sought, perfect beauty. 

“Today, more than ever, personality, charisma, positive energy and the desire to develop are essential! It is important to be photogenic, able to move, and above all to be mentally and physically fit. It always helps if the talent communicates well on social networks and does not let them "roll over" them, but at the same time knows how to use them for the benefit of their own career. Today's modelling is very diversified not only in terms of races and ethnicities, but also in size and age," he advises the finalists.